“For the first time in history, the media are making possible mass participation in a social and socialized productive process, the practical means of which are in the hands of the masses themselves.” Productive processes that involve communicating as well as reciprocal communication. (262)
“The new media are oriented toward action, not conteplation; towards the present, not tradition. Their attittude to time is completely opposed to that of bourgeois culture, which aspires to possession, that is to extension in time, best of all, to eternity. The media produces no objects that can be hoarded an auctioned. They do away completely with ‘intellectual property’ and liquidate the ‘heritage,’ …
“That does not mean to say that they have no history or that they contribute to the loss of historical consciousness. On the contrary, they make it possible for the first time to record historical material so that it can be reproduced at will. By making this material available for present-day purposes, they make it obvious to anyone using it that the writing of history is alway manipulation. But the memory they hold in readiness is not hte preserve of a scholarly caste. It is social. The banked information is accessible to anyone, and this accesibility is as instantaneous as its recording.” (265)
“The direct mobilizing potentialities of the media become still more clear when they are consciously used for subversive ends.” (269)
“Written literature has, historically speaking, played a dominant role for only a few centuries…Now it is being succeeded by the age of the electronic media, which tend once more to make the people speak. At its period of fullest development, the book to some extent usurped the place of the more primitive but generally more accessible methods of production of the past; on the other hand, it was a stand-in for future methods which make it possible for everyone to become a producer.” (272)
“Spelling mistakes, which are completely immaterial in terms of communication, are punished by the social disqualification of the writer. The rules that govern this technique have a normative power attributed to them for which there is no rational basis…While people learn to speak very early, and mostly in psychologically favorable conditions, learning to write forms an important part of authoritarian socialization by the school…” (273)
“Structurally, the printed book is a medium that operates as a monologue, isolating producer and reader…The control circuit in the case of literary criticism is extremely cumbersome and elitist.” (273)
“It is extremely improbable, however, that writing as a special technique will disappear in the foreseeable future.” (273)
“Strictly speaking, it has shrunk to its legal dimensions. A document is something the ‘forging’ – i.e. the reproduction 0 of which is punishable by imprisonment….The productions of the electronic media, by their nature, evade such distinctions…” (275)
“When carried to extremes, such attempts to produce interaction, even when it goes against the structure of the medium employed, are nothing more than invitations to freewheel.” (275)
Enzensberger, Hans Magnus. “Constituents of a Theory of the Media.” The New Media Reader. Noah Wardrip-Fuin and Nick Montfort, eds. [Cambridge: MIT Press, 2003] 259-275.